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Creating a Unique Selling Point

Unique selling point

If you have an idea for a money-making website or intend to sell products or services from your website, then that idea has probably already been thought of, or a similar service / product is already available on the web. Very few niche markets exist on the web and as with all money making projects competition is intense, especially when your competition is world wide.

Unless you truly do have a niche market that doesn't already have an established website, you may need a unique selling point to attract potential customers to your website over other competitors.

Creating a unique selling point

We have a method of finding what phrases are searched for that include our keywords and how many people search for a particular phrase per day and how much competition there is from other websites also targeting the same phrase. By looking at the keywords within these phrases, we can often see what your audience is actually searching for, and this may reveal a unique selling point. The unique selling point usually takes the form of an information resource that relates to what you are selling. By proving a resource on a particular subject or area of interest you attract your audience to your website. When they get to your website they can be introduced to your products or the services that you are selling.

For example consider a company that sells DIY equipment and materials. If they had a website that sold their products then fine, they would get customers that go on the Internet to search for websites that sell DIY equipment and materials. But if they also had an information resource along side the selling website, they could also target and attract people searching for information on DIY, who would not normally buy their DIY products and materials over the web. People who search the web for DIY information are all potential customers, who, providing the content of the resource is good will also return again and again. Your customers would also be getting value for money.

The depth, quality and regularity of update, for the content of your resource, would be entirely up to you. An example of a DIY resource may be pages on DIY techniques, beginners guides, product information and usage, product reviews, new products information and the list goes on. You could even update your and add new webpages using a content management system.

If you do intend to sell products or services using your website, I would strongly consider allowing us, to develop you a unique selling point, in order to increase the number of potential customers visiting your website.

 

Also see: Introduction ¦ Unique Selling Point

 

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